Like many companies right now, Collectively found itself trying to make sense of a rapidly changing AI landscape. New tools, models, and approaches seemed to appear almost daily. For teams already managing complex workflows, it was easy to get caught up comparing options without a clear sense of how any of it would actually fit into the business.

The challenge was not a lack of tools. It was a lack of clarity. Without a defined workflow, it was difficult for teams to adopt AI in a way that felt useful or sustainable. What stood out to Collectively about Capably was the focus on specificity. Instead of offering a one-size-fits-all solution, the approach was tailored to how their business actually operates.

As a global leader in influencer marketing, Collectively manages hundreds of campaigns each year. That involves working closely with both brands and content creators, while also handling large volumes of performance data from multiple sources. Turning that data into clear, compelling reports is a big part of the job. These reports are not just summaries. They help clients tell a story internally and demonstrate the impact of their work.

But producing them takes time. A lot of it.

Teams were spending hours pulling together data, shaping narratives, and formatting reports so they could be shared. It was necessary work, but it often pulled focus away from higher-value thinking.

Working with Capably helped change that balance.

By introducing AI into the reporting process in a way that fits their existing workflows, Collectively significantly reduced the manual effort required. The result was not just faster output, but a shift in how the team spends its time.

Reporting that once took hours can now be completed much more efficiently, with around a 75 percent reduction in production time. That has allowed the team to focus less on building slides and adjusting tables and more on interpreting results and delivering meaningful insights to clients.

“I think we’ve seen about a 75% drop in the amount of time it takes for our teams to produce key reports. That’s huge, so our team is able to spend more time actually focused on insights.”
— Natalie Silverstein, Chief Innovation Officer, Collectively

It has also helped the business maintain momentum in an industry that never stands still. With less time spent on administrative tasks, teams can stay focused on creativity, strategy, and continuous improvement.

Just as importantly, the partnership has given Collectively a clearer way to navigate AI as it continues to evolve. Instead of chasing every new tool, they have a partner who helps them identify where AI can genuinely add value, connect different parts of their workflow, and scale those improvements across the business.