The state of AI automation in Media & Advertising agencies.

Multiply employee efficiency by automating the bulk of work and powering critical tasks with agentic AI.

Download report

AI adoption is no longer the question.

Across the media and advertising industry, AI tools have become part of everyday work. Creative teams use generative systems to explore ideas and develop concepts. Media planners rely on automated optimization to guide campaigns, while analysts increasingly turn to AI to speed up reporting and surface insights.

But the more interesting shift lies beneath the surface.

Most agencies now use AI in some capacity. What is far less common is the redesign of workflows around automation. There is a growing difference between organizations that simply add AI tools to existing processes and those that begin to build automation directly into how work moves through the business.

This study examines where agencies currently stand and what distinguishes those beginning to institutionalize automation from those still experimenting at the edges.

But the more interesting shift lies beneath the surface.

This study examines where agencies currently stand and what distinguishes those beginning to institutionalize automation from those still experimenting at the edges.

Download report

Key findings from the study.

01 Tool-level adoption

AI is mainly used to support individual tasks, while the underlying workflows stay largely the same

02 Workflow-level integration

Automation is beginning to shape how work moves through teams, with repeatable processes emerging

03 System-level institutionalization

Automation becomes part of the operating model, embedded in how work is structured and managed

The full report explores how agencies move between these stages and what organizational conditions tend to support that progress.

What the report covers.

Inside the Report

How much work is actually automated across agencies today

Where AI is showing up inside day-to-day workflows

The practical blockers that make automation difficult to scale

What organizational traits tend to accompany higher automation maturity

How adoption differs across creative, media, and in-house teams

What these trends may mean for agency leaders over the next few years

How much work is actually automated across agencies today

Where AI is showing up inside day-to-day workflows

The practical blockers that make automation difficult to scale

What organizational traits tend to accompany higher automation maturity

How adoption differs across creative, media, and in-house teams

What these trends may mean for agency leaders over the next few years

How much work is actually automated across agencies today

Where AI is showing up inside day-to-day workflows

The practical blockers that make automation difficult to scale

What organizational traits tend to accompany higher automation maturity

How adoption differs across creative, media, and in-house teams

What these trends may mean for agency leaders over the next few years

Download the full industry report.

Get a clearer picture of how AI automation is evolving across media and advertising organizations. Our report explores what separates agencies that are beginning to institutionalize automation from those still experimenting with AI tools.

The findings draw on insights from senior leaders working across media, performance, creative, and in-house agency environments.